How LabelReader saves time to online grocery shoppers

Online grocery shopping has solved the problems of discovery, delivery and convenience. However, it hasn't addressed the fundamental question for individuals with food allergies, intolerances, or dietary restrictions: can I actually eat this?

Currently, the only way to find out is to read every label on every product every time. Multiply that by the number of items purchased each week and it amounts to hours spent shopping. And mistakes can sometimes cost lives.

Agija Rumpe is developing LabelReader.app to address this issue. The Chrome extension, which is now live, scans full grocery listings on major US platforms, including Amazon Fresh, Whole Foods Market on Amazon, Target, Instacart, Walmart. It then instantly flags every product that conflicts with your dietary profile. The reader uses multiple layers to perform the task quickly yet thoroughly.

I've been involved with many early-stage projects. What stands out here is the amount of careful, in-depth work that has gone into creating such a clean, simple user experience. This includes how differently each retailer structures its listings, how "dairy-free" gets confused with "dairy", how a single ingredient can be interpreted in three different ways depending on the platform, and how ingredients extracted and compared from public and private databases match or differ from the store's listed ingredients. Precision matters in a tool that people trust with their health, and Agija refused to launch until it was precise enough.

This week, Agija is presenting LabelReader at hashtag#WebSummitVancouver, as one of Web Summit's selected ALPHA startups. Give it a try - access via https://labelreader.app. Reach out to Agija if you know a grocery platform that should integrate with LabelReader.