Lipenitis. Professional Experience | Aivars Lipenitis
Riga, Latvia and London, United Kingdom. February 2017 – now
Market Entry Strategy and hands-on Market Development. ENRIGA’s international representation expansion and consulting of clients on international growth partnerships.
Set up joint-selling, product development and strategic investment partnerships between tech startups and major international banks, telcos, IT firms, and more, including some of Fortune 500 companies.
Initiated and maintain partnerships with data scientists, IBM high power computing center, science centers as STFC Hartree, China Blockchain Center, etc.
Dealt with partnerships for tech. start-ups with organizers of Beyond Blocks Bangkok, The North American Bitcoin Conference, European Blockchain Investors Congress, and other events, and represented the companies there.
Companies working with include data storage and marketplace, P2P platforms, smart city & energy management products, heavy lift drone, robotics hardware, fashion tech, enterprise software, and more, including some of Financial Times listed fastest growing companies in Europe.
Ventspils University of Applied Sciences
Program co-author, Lead of courses
Ventspils, September 2019 – Now
Innovation and entrepreneurial mindset based degree entrepreneurship, technology and management programs with project based learning approach.
Co-developed bachelor and master’s programs, visit for course kickoffs, progress update, and final presentations. Sales & Customer Relations, Marketing, Tech intro, Service Design, Business Modelling.
Business School Turiba
Lecturer, course author
Riga, August 2017 – January 2019
How to invest time, knowledge and money smartly in marketing? I created the course specially for future SME managers, start-up founders, marketing professionals, and any other specialists, willing to use up-to-date tools and creative approach to reach business goals efficiently.
Co-Owner, VP Business Development
Riga, January 2016 – now
Took over the agency from a media startup and transformed into a recognized digital marketing content agency, with banks, construction, real estate, technology firms, food brands, hospitality companies and other SMEs and large firms among clients.
Riga, May 2007 – November 2015
Developed a marketing services agency, which became a stable service provider to international brands, by developing and executing creative launch campaigns as well as being an outsource marketing provider to local firms.
Produced around 10 brand or product launch campaigns annually.
Brands worked with include local and international digital start-ups, service providers in medicine, security, fitness, catering, car maintenance, telecommunication, finance, as well as retail companies.
Events co-produced under event section, launched in 2008:
National design awards (multiple times) with National Designers Union,
JCI international gatherings, Guinness World Record breaking relay race celebrating Latvia’s 90th anniversary, with Ministry of Defense.
Bands managed played at Europe’s major festivals as Rock For People, Positivus, and more, toured with shows in Western Europe, Arab Gulf countries, and received awards as best band, best song, best artist, best pop, rock, hip-hop multiple times in a row.
Founding Director, Promoter
Riga, January 2012 – August 2015
Sold out first show in 3 weeks with advertising budget less than 1% of revenues.
10 000 festival attendees on year 1, produced in 6 months.
Music and sports events in club, concert hall, arena, and stadium sized venues.
Produced 1-5 shows a month, trained and managed international team.
Was booking artists with most prominent representation agencies as CAA, WME, Coda & more.
Artists toured and promoted: Ellie Goulding, James Arthur, Matthew Koma, LMFAO, De-Phazz, B.o.B., …
Great, promising local artists in all territories!
Territories worked: Latvia, Estonia, Lithuania, Sweden, Czech Republic, Hungary, Slovakia, Russia, United Arab Emirates. Best venues, tech. companies, production teams!
Brands engaged: 4Finance, Red Bull, Eurosport, regional and local brands as Cēsu Alus (Olvi group), Draugiem Group (former most popular regional digital media), now owns 500th fastest growing company in the U.S.), and many more.
Riga, February 2005 – June 2008
Sales, project coordination, concepts and specifications of internet websites, desktop applications, digital marketing solutions for some of nation’s largest companies as Grindex (pharmaceuticals), Reaton (finishing and interior materials).
Media, Technology, Food start-ups
2005 – now
Successful development and exits and painful failures have formed the existing experience and call to become a mentor and advisor to star-up teams, now working through regional and international programs and acceleration programs, as Riga – Cambridge Venture Camp (Latvia and United Kingdom) and Alchemist Accelerator – leading enterprise venture acceleration program in Silicon Valley, Bay Area CA.