Lipenitis. Professional Experience | Aivars Lipenitis

Aivars Līpenītis starptautiskā biznesa eksperts

ENRIGA

Development Director

Riga, Latvia and London, United Kingdom. February 2017 – now

Market Entry Strategy and hands-on Market Development.

Set up partnerships between tech startups and major international banks, telcos, IT firms, and more, including some of Fortune 500 companies.
Initiated and maintain partnerships with data scientists, IBM high power computing center, science centers as STFC Hartree, China Blockchain Center, etc.
Dealt with partnerships for tech. start-ups with organizers of Beyond Blocks Bangkok, The North American Bitcoin Conference, European Blockchain Investors Congress, and other events, and represented the companies there.
Investment and crowdfunding rounds co-managed totaling millions of EUR/USD/GBP.

Companies working with include data storage and marketplace, P2P platforms, smart city & energy management products, heavy lift drone, robotics hardware, enterprise software, and more, including some of Financial Times listed fastest growing companies in Europe.

Aivars Lipenitis | China Hi-Tech Fair
Meeting with China Blockchain Centre representative, in partnership talks for European customers.
Export Visit | Aivars Lipenitis
Baltic ICT firms delegation in Chile and Costa Rica. Agency ENRIGA representative Aivars Lipenitis briefing partnership opportunities.

Business School Turiba

Lecturer, course author

Riga, August 2017 – January 2019

How to invest time, knowledge and money smartly in marketing? I created the course specially for future SME managers, start-up founders, marketing professionals, and any other specialists, willing to use up-to-date tools and creative approach to reach business goals efficiently.

Turiba University | Aivars Lipenitis
Cost-effective Marketing. The course students love at Turiba.

ForwardMedia

Co-Owner, Producer

Riga, January 2016 – now

Sell, manage and co-produce digital marketing content creation to major regional financial institutions, tech. firms, FMCG & health and beauty brands, governmental and other public institutions, associations, event producers and venues, commercial real estate operator, construction company, and media.

ForwardMedia creates stories about companies. Luminor, part of Blackstone group, created story about their employee leadership program iLead.

magicFIB

Founding Director

Riga, May 2007 – November 2015

Produced around 10 brand or product launch campaigns annually. Provided also fully outsourced marketing to some local firms during global financial crisis.
Brands worked with include local and international digital start-ups, service providers in medicine, security, fitness, catering, car maintenance, telecommunication, finance, as well as retail companies.

Events co-produced under event section, launched in 2008:
National design awards (multiple times) with National Designers Union,
JCI international gatherings,
Guinness World Record breaking relay race celebrating Latvia’s 90th anniversary, with Ministry of Defense.
Bands managed played at Europe’s major festivals as Rock For People, Positivus, and more, toured with shows in Western Europe, Arab Gulf countries, and received awards as best band, best song, best artist, best pop, rock, hip-hop multiple times in a row.

Advertisement | Aivars Lipenitis
One of mobile network peioneers in Latvia, Triatel, magicFIB client

IC Concerts

Founding Director, Promoter

Riga, January 2012 – August 2015

Sold out first show in 3 weeks with advertising budget less than 1% of revenues.
10 000 festival attendees on year 1, produced in 6 months.
Music and sports events in club, concert hall, arena, and stadium sized venues.
Produced 1-5 shows a month, trained and managed international team.

Was booking artists with most prominent representation agencies as CAA, WME, Coda & more.
Artists toured and promoted: Ellie Goulding, James Arthur, Matthew Koma, LMFAO, De-Phazz, B.o.B., …
Great, promising local artists in all territories!
Territories worked: Latvia, Estonia, Lithuania, Sweden, Czech Republic, Hungary, Slovakia, Russia, United Arab Emirates. Best venues, tech. companies, production teams!
Brands engaged: 4Finance, Red Bull, Eurosport, regional and local brands as Cēsu Alus (Olvi group), Draugiem Group (former most popular regional digital media), now owns 500th fastest growing company in the U.S.), and many more.

Aivars Lipenitis | Ellie Goulding
Sold-out show of British pop star Ellie Goulding in the crowded Palladium concert hall.
Mairis Briedis | Event production | Aivars Līpenītis
Boxing champion Mairis Briedis. One of the most important fights at the beginning of the athlete’s career. Winning championship “Bigger’s Better Boxing King” at Arena Riga, co-produced by Eurosport and the agency.

Mediaparks

Project Manager

Riga, February 2005 – June 2008

Sales, project coordination, concepts and specifications of internet websites, desktop applications, digital marketing solutions for some of nation’s largest companies as Grindex (pharmaceuticals), Reaton (finishing and interior materials).

Media, Technology, Food start-ups

Co-founder

2005 – now

Successful development and exits and painful failures have formed the existing experience and call to become a mentor and advisor to star-up teams, now working through regional and international programs and acceleration programs, as Riga – Cambridge Venture Camp (Latvia and United Kingdom) and Alchemist Accelerator – leading enterprise venture acceleration program in Silicon Valley, Bay Area CA.

Media start-up | Aivars Lipenitis
As COO of Receptes.lv – former most popular interest media, Aivars Lipenitis produced fully in-house and sold copies of cookery book to 0,5% of nation’s population with 0 advertising budget (cross marketing and PR only).